DIYAFA-HMC Portfolio
DIYAFA-HMC (Background)
DIYAFA-HMC was officially born and registered in the Palestine in April 2009 as a Hospitality Management and Consultants company. DIYAFA-HMC brings to the Tourism & Hospitality professional industry vast years of professional experience. DIYAFA-HMC is the sole regional-partner of the American Hotel & Lodging Association – Educational Institute (AHLA-EI) in Palestine. Lately, in 2022 DIYAFA-HMC added a new stream to its portfolio, DIYAFA Hospitality & Culinary Academy that is officially registration at the concerned Palestinian Authority bodies.
Vision & Mission
DIYAFA-HMC group operates with a philosophy that ties our success to that of our clients. To that end, we view ourselves as partners, and we persistently strive to enable clients to reach and exceed their productivity and objectives.
At DIYAFA-HMC group we are committed to be the leading local management company for Hospitality and Tourism Executives who seek out the knowledge, expertise and solution in order to improve the operations, Sales & Marketing, and Investment.
DIYAFA-HMC group mission is to educate and train with formation skills to the youth to get a professional career path within the hospitality and tourism industry.
DIYAFA main services (includes but not limited to)
- Hospitality capacity building.
- Hospitality Mentor and Training
- Hospitality Training and Education certification
- Representative of AHLEI American Hotel & Lodging Association academic and training programs.
- Hospitality & Tourism vocational training both online and in class
- Hospitality & Tourism industry support in studies and performance
- Hospitality Investors consultant and Advisors.
- Hospitality business models based on operation flow
- Hospitality on-site consultants with the entire project team.
- Hospitality owner’s representative.
- Hospitality operation overview.
- Managing hospitality operation.
- Investment feasibility studies, Owner’s consultants
- Hotel’s operation management,
- Marketing.
- Through our partners DIYAFA can assist in developing websites and marketing plans
- Other
DIYAFA Hospitality & Culinary Academy
In 2021, DIYAFA-HMC Partners decided to start an academic vocational training center under the name of Diyafa Hospitality & Culinary Academy, with a main branch to be operated from Jerusalem and opening several branches in Palestine main cities (Ramallah – Jericho).
The main mission of the academy is to offer the local Palestinian youth the chance to learn a vital career and for the industry manpower to enhance their skills and professional certifications.
The academy will offer vocational and academic education in the fields of Hospitality, tourism and culinary to enrich the industry and the guest experience, since the hospitality & tourism industry is considered a main pillar of the country economy and many family’s bread and butter.
The first semester will start in sept 2022 in Jerusalem, at the EJ-YMCA building being our strategic partner in Jerusalem.
Main manpower training Services
- Hospitality Food & Beverage Service
- Hospitality Front Desk Agent
- Hospitality Room Attendant
- Hospitality Supervisor Skills
- Hospitality Customer Excellence
- Sales & Marketing
- Kitchen Safety & hygiene
- Culinary fundamentals
- Kitchen Operation and Management
- Restaurant Management
- others
Company’s Main Achievements:
- Special Storytelling GUIDING course in Jerusalem 2023
- Al Baiara Hotel & resort – feasibility study and training concept 2018
- Bethlehem UNI – Hospitality Educational- Organization chart and Job Description (DACUM system)(2017)
- Assist in preparing and reviewing the Hospitality main manpower jobs, Job description, education level & skills requirements, in addition to the hospitality various level-size organizational charts
- PIF – Capitol Hotel, Hotel renovations feasibility study (2017)
- Hired by owner to study and prepare the hotel full renovations needs and recommendations
- PIF – IBIS hotel, full operational and financial overview (2017)
- Hired by owner to study and prepare a full hotel operation overview, study and recommendations
- DAI/USAID Project –the Complete Project ” Hospitality Vocational Training & School“(July 2012)
- Hired by the DAI-USAID in cooperation of the Arab Hotel Association to run a full market research, hospitality manpower needs and line service employees training. In addition to preparing a team of trainers, hospitality educators and managers certification.(2012 / 2014)
- CHF/USAID Project – Access to finance West bank & E. Jerusalem:
- Hired by CHF-USAID to prepare and Build a benchmark study and software that allows the Banks to better evaluate and understand the hospitality investment loans proposals.(2010/2011)
- PIF – Grand Park Hotel Ramallah:
- Hired by the owners to prepare a full operational overview with feasibility study on renovations and recommendations.(2010)
- PIF – Grand Park Hotel Ramallah: Capacity Building – DIYAFA-HMC Hospitality Standard Operating Procedures SKILLS and TAINING for the Grand Park Hotel Supervisory & Managerial level employees.(2010)
- AMMAR – Golden Gate Hotel Jerusalem:
- Hired by owners to prepare a full Investment feasibility Study and recommendations for a new Hotel.(2009/2010)
- Al Qaser Hotel Nablus:
- Hired by owners to prepare a full operational overview with feasibility study on renovations and recommendations. (2010/2011)
